"As an architect and real estate developer, we found Principles' approach, insights, and process to be invaluable to our projects. Matt & Majd’s user-driven approach is rooted in interdisciplinary research, and it created the foundational framework for our project. Every project is designed and used by someone, and Principles contribute holistic thinking to better answer “Who is this project for?”

“I've witnessed the incredible impact of their pre-design research and intentionality in the design process. They helped us look deeper into our business and ensured that our new location would be the crown jewel and provide a top-notch fitness experience that maximizes time, space, and money - setting us apart from competitors. You want them on your team if you want to know that all details have been considered with care towards your company values!”

“Matt and Majd were instrumental in the success of my business. As a mental health-focused company, their understanding and awareness of strategic decisions to best serve my clients and team have resulted in an increased sense of well-being, safety, and empowerment.”

“As a developer focused on culture and community, I could not ask for a better collaborator than Matt Finn. He is open-minded, imaginative, and realistic, balancing encouragement with expertise, and experience with achievable results. Most of all, his vision absolutely helps make the world a happier and healthier place.”